So, I guess you already know that using video in your marketing strategy is just a stroke of genius. Law? Well, wait a moment. Video is an incredible tool , yes. But, if you want it to give you the best results, you need to use video wisely. Video for each stage of the Mobile Phone Number List customer lifecycle. This is because there are many different types and styles of video, and not all of them are meant to be used all the time. Different types of video cover different needs, and if you can identify those needs, you'll be able to deliver the right video at the Mobile Phone Number List right time . That's what I call the recipe for success! Ok, so how can you identify this? It all depends on the customer lifecycle or buyer journey .
The customer lifecycle When we talk about the customer life cycle, we are talking about the active process that your customers go through to buy your product. Also called the Mobile Phone Number List buyer's journey, it begins the moment your customers realize that they are, in some way, in need; and they start looking for solutions for it. Our goal here as marketers is to use video content to effectively solve our customers ' problems . Doing so will help viewers recognize their issues; educate them by showing all the Mobile Phone Number List solutions; and encourage them to choose your product as their best solution.
And your best bet to do all of that is to use video content . Video Marketing Guide for 2020 Why the video? Good. Did you know that one minute of video equals 1.8 million words? Yes. This is just one of the reasons why video is one of the Mobile Phone Number List most powerful and engaging types of content today. Plus, using video content will boost your inbound marketing like crazy! What is Inbound Marketing? When you know what type of video to use at each stage of the Mobile Phone Number List customer lifecycle, you meet your customers' needs at every stage. This way you will generate organic visits, exactly what your inbound marketing needs! Let's learn more about these three steps, and how to generate the best content for each.