Promotion in the live introduction area: add graphic introductions of courses and offers in this section. Audience discussion area promotion : the assistant promotes a live broadcast discount every 10 minutes in the live broadcast special email list audience discussion area. Q&a promotion: in the q&a session, the vests are used to ask questions and course-related questions. When the guests answer, they will also promote the column according to the trend. Judging from the last purchase data, the hosts and guests at the opening of the live broadcast made the most purchases during oral promotion.
So these two elements are very critical, and this is also the biggest advantage of live broadcast compared to other promotion methods. Simplify the purchasing process when we have completed the previous step and successfully aroused the interest special email list of users, then we need to simplify the purchase process, preferably so that users can do it in one step. But at the time, i faced a complicated situation: the course is almost over, and it is not suitable to directly reduce the price in the app; the product does not currently support coupon codes that can be used multiple times.
In response to this situation, i first classified users, there are three types: new registered users of the product; old users of the product, but have not purchased the column; column paying users. Correspondingly, i set up different purchase methods: (1) new registered special email list users of the product - can get a 30 yuan coupon purchase method: on the live broadcast page, add a purchase button, users can click the button to directly use the 30 yuan coupon to purchase. (2) old users of the product, but have not purchased the column purchase method: online courses in the in-product mall section, and put them in the first place.