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    mr7392630
    Apr 13

    Offensive and Defensive Choices of "P" and "B"

    in General Discussions

    In the era of industrial Internet, "P (platform)" and "B (merchant)" will reach a delicate balance. This balance, to a certain extent, is due to the characteristics of the industrial Internet, but after all, the head effect is king. The twenty-eight effect pursued by the mobile Internet is also applicable here. From the perspective of the platform, enterprises are not only the object of their information request, but also the object of information acquisition. When Peng Lei, the founder of Keruyun, summed up the current catering changes, he once had a more understandable summary: "P bullies B, B bullies P" . In its own non-professional field, the platform needs to combine the most comprehensive industry/field strategies of large enterprises to achieve rapid penetration of informatization and dataization in this industry, and output its own set of solutions as soon as possible, and then feed it back to the same track.


    Small and medium-sized B-end enterprises. It can be understood as: In this Internet battle that requires the participation of all B-side telemarketing list enterprises, enterprises are automatically divided into two categories - one on the left and one on the right, and the platform is naturally in the middle, but the roles of the left and right are different. This also leads to a different relationship between the platform and the left and right sides. However, for now, this model can be regarded as a buffer zone for the industrial Internet at this stage. After all, with the existence of channels, this will never be a zero-sum game. Trend 5: Internet to industry, also industry to Internet Objectively speaking, although it is called the Industrial Internet, in terms of the status of both parties, it is a process of two-way selection—that is, the Internet chooses the industry, and the industry also chooses the Internet. Both sides have reasons to act.

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