We’re interested in how branding and graphic design operate at the world’s highest bastions of taste, so we decided to have a peek at the web designs of the twenty restaurants that were named the world’s best in 2013. The chefs that head these establishments take innovation and perfectionism to astounding levels, and in this regard, they really function more like designers of food than like simple cooks. The question is, do they demand as much of their graphic designers — the people responsible for crafting the web page that for many would be the point of entry into one of the most exclusive dining rooms on earth? Branding the world's 20 best restaurants - domA dish at the food on a plate, or a work of culinary design? It varies. At some of these restaurants, the web design clearly takes a back seat to what really matters it’s what is on the menu that counts, not the look of the menu itself.
But for others, it is clear that the web page forms an important part of an overall aesthetic. The point of this post is not to knock the former, but to applaud the latter. Without further adieu, the websites of the world’s 20 best restaurants are in descending order with commentary on the top 10. Bon Appetit! 1. El Celler De Can Roca may be the best restaurant in the world, but the special leads three brothers who run it clearly do not want to come off as snobs. The unpretentious website features them hanging out and grinning — a warm welcome indeed. Location: Girona, Spain. Michelin stars Design style is masculine and relaxed.
Noma Noma Noma routinely ranks among the best restaurants in Europe because of its farm-to-table method that favors beautiful simplicity over unnecessary complexity. Its website, which hinges on a nice, laid-back font and zero photography, is equally counter-ostentatious. Location: Copenhagen, Denmark Cost of juice serving: 600 Danish Kroner (~$110)Design style: humble, Scandinavian minimal3. Osteria Francescana Osteria Francescana Massimo Bottura’s menu is one of the most breathtakingly innovative you will find, but it is also committed to showcasing the culinary tradition of its native Italy. The website’s unusual grid structure reflects that structured but adventuresome spirit.